{"title":"Pet Health","description":"","products":[{"product_id":"pure-pets-healthy-whole-mussels-treats","title":"Pure Pets Healthy Whole Mussels Treats","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003ePremium freeze-dried Green-Lipped Mussels, rich in Omega-3s, for joint health and mobility. Each packet contains 30g of freeze-dried Green-Lipped Mussels, providing maximum nutrition and irresistible flavour for your dog or cat of all sizes and ages.\u003cbr\u003e\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"30 grams","offer_id":52071881146686,"sku":null,"price":13.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure-Pets-Whole-Mussels-30g-Silver-Pouch-Front_2_1.png?v=1754913365"},{"product_id":"pure-pets-green-lipped-mussel","title":"Pure Pets Bi-Active Green Lipped Mussel Oil Caplets","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eDaily joint support that keeps your pet moving comfortably. Combines New Zealand green-lipped mussel with omega-3 fish oil in easy-to-give caplets.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"60 caplets","offer_id":51974018793790,"sku":null,"price":64.95,"currency_code":"NZD","in_stock":true},{"title":"30 caplets","offer_id":51974018761022,"sku":null,"price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure-Pets-Oil-Caps-Blister-30-Pack-Carton-front.jpg?v=1772803126"},{"product_id":"pure-pets-healthy-powder-topper","title":"Pure Pets Health Powder Topper","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003ePure Pets Capsules \u0026amp; Topper for cats and dogs, made with New Zealand's Green-Lipped Mussel, provide natural marine protein and Omega-3 fatty acids that may help alleviate joint discomfort and improve mobility. Suitable for pets of all sizes, they can be swallowed whole or mixed with food. No artificial additives or flavours.\u003c\/span\u003e\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"100 grams","offer_id":52071904870718,"sku":null,"price":67.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure-Pets-Powder-Topper-100g-Silver-Pouch-Front_1_4.png?v=1754974614"},{"product_id":"purepets-green-lipped-mussel","title":"Pure Pets - Green Lipped Mussel","description":"\u003ch2\u003ePure Pets Green-Lipped Mussel NZ — Real Joint Relief for Dogs \u0026amp; Cats\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePure Pets Green-Lipped Mussel\u003c\/strong\u003e is a premium pet joint supplement made from sustainably farmed New Zealand green-lipped mussels. Unlike standard fish oil, green-lipped mussel contains the bioactive omega-3 \u003cstrong\u003eETA (eicosatetraenoic acid)\u003c\/strong\u003e plus naturally-occurring glucosamine, chondroitin and MSM — a complete joint-support matrix that studies show outperforms basic fish oil for reducing joint pain and improving mobility in ageing dogs and cats.\u003c\/p\u003e\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eSenior dogs and cats with joint stiffness, active pets needing mobility support, post-surgery recovery, and any pet you want to keep moving comfortably into later years. One capsule a day, either swallowed whole or opened and mixed into food.\u003c\/p\u003e\n\u003ch3\u003eWhy green-lipped mussel works when standard fish oil doesn't\u003c\/h3\u003e\n\u003cp\u003eETA omega-3 is unique to green-lipped mussel. It targets the same joint-inflammation pathways as common NSAIDs — but through a natural food-source mechanism. Combined with the glucosamine, chondroitin and MSM already present in the mussel matrix, you get multi-pathway joint support in every dose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQuality Guarantee:\u003c\/strong\u003e NZ laboratory quality tested. Cold CO\u003csub\u003e2\u003c\/sub\u003e extraction preserves every bioactive nutrient. GMP-certified, made in New Zealand. No artificial additives.\u003c\/p\u003e\n\u003ch3\u003eFAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long before I'll see a difference in my pet?\u003c\/strong\u003e\u003cbr\u003eA: Most pets show improved joint comfort and mobility within 2–4 weeks of daily use. Older pets with advanced joint issues may take 6–8 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is Pure Pets safe for dogs and cats of all sizes?\u003c\/strong\u003e\u003cbr\u003eA: Yes — suitable for cats and dogs of all sizes, breeds and life stages. Consult your vet if your pet has existing conditions or takes medication.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How does green-lipped mussel compare to regular fish oil?\u003c\/strong\u003e\u003cbr\u003eA: Green-lipped mussel contains ETA omega-3 (which fish oil lacks) plus natural glucosamine, chondroitin and MSM — making it significantly more effective for joint support than basic fish oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRead our guide:\u003c\/strong\u003e \u003ca href=\"\/blogs\/news\/green-lipped-mussel-omega-3-dog-joints-2025\"\u003eGreen-Lipped Mussel, Omega-3 \u0026amp; Your Dog's Joints\u003c\/a\u003e — the science behind why it outperforms standard fish oil.\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"120 caps","offer_id":52106224959806,"sku":"Green Lipped Mussel-01","price":28.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure-Pets-Powder.jpg?v=1755751813"},{"product_id":"pure-pets-collapsible-silicone-travel-bowl","title":"Pure Pets Collapsible Silicone Travel Bowl","description":"\u003cp\u003eEffortless, eco-friendly hydration for your pet - naturally crafted, wherever you roam.\u003c\/p\u003e\n\u003cp\u003eAt Deep  Blue  Health, we're rooted in nature’s purity and powered by innovation. While our core is premium natural health solutions, we extend this same ethos to every pet‑friendly accessory - like our Pure Pets Collapsible Silicone Travel Bowl. It's thoughtfully designed to blend effortless functionality with care for the planet - because convenience shouldn’t compromise quality.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003ePure, Safe Materials\u003c\/strong\u003e\u003cbr\u003eCrafted from top‑grade, food‑safe silicone that’s free of nasties like BPA - perfectly in step with our commitment to pure and potent ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUltra‑Portable Design\u003c\/strong\u003e\u003cbr\u003eCollapses neatly to fit in a pocket, pouch or bag - purpose‑built for every adventure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual-Use Convenience\u003c\/strong\u003e\u003cbr\u003eIdeal for both food or water, so your pet stays nourished and hydrated, no matter where you go.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEffortless Cleanup\u003c\/strong\u003e\u003cbr\u003eA non‑stick surface that rinses clean in seconds - a nod to our belief in ease and natural simplicity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEco‑Conscious Choice\u003c\/strong\u003e\u003cbr\u003eReusable, long‑lasting and reducing single‑use plastic - aligned with our deep reverence for nature’s sustainability.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDeep Blue Health NZ\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eAt the heart of Deep  Blue  Health is a reverence for nature’s finest - from Green‑Lipped Mussel in the Marlborough Sounds to organic ingredients crafted under GMP standards right here in New Zealand\u003c\/p\u003e\n\u003cp\u003eThis bowl mirrors that philosophy: clean, responsible design that serves both pet and planet.\u003c\/p\u003e\n\u003cp\u003eEquip your companion with hydration care that’s as thoughtful as your own - choose Pure Pets Collapsible Silicone Travel Bowl for purity on the go.\u003c\/p\u003e","brand":"Deep Blue Health NZ","offers":[{"title":"LARGE capacity 650mls","offer_id":52111325888830,"sku":null,"price":14.95,"currency_code":"NZD","in_stock":true},{"title":"SMALL capacity 350mls","offer_id":52111325856062,"sku":null,"price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/IMG_3281_1.png?v=1755690704"},{"product_id":"pure-pets-gift-box","title":"Pure Pets Gift Box","description":"\u003cp data-start=\"298\" data-end=\"575\"\u003eThe perfect gift for any dog lover. This curated Pure Pets Gift Box supports healthy joints, mobility, and overall wellbeing using natural New Zealand green-lipped mussel supplements — ideal for friends or family with dogs who need mobility support, or as a great way to introduce your own dog to the Pure Pets range.\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"Bi-Active 30 Caps","offer_id":52275643842878,"sku":null,"price":156.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/purepets_giftbox_with_products__3-4perspective.png?v=1759841681"},{"product_id":"pure-pets-bi-active-green-lipped-mussel-oil-caplets-copy","title":"Pure Pets Bi-Active GLM Oil Caplets — 2-Pack | Save 10%","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eStock up and save 10% on two bottles of Pure Pets Bi-Active.\u003c\/p\u003e\n\u003cp\u003e✓ Biolane™ Certified NZ Green Lipped Mussel\u003cbr\u003e✓ CO₂ extracted — preserves ETA omega-3s\u003cbr\u003e✓ Suitable for cats and dogs, all sizes\u003cbr\u003e✓ 30-day money-back guarantee\u003cbr\u003e✓ 100% NZ Owned | GMP Certified\u003c\/p\u003e\n\u003cp\u003eDaily joint support that keeps your pet moving comfortably. Combines New Zealand green-lipped mussel with omega-3 fish oil in easy-to-give caplets.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"60 caplets","offer_id":53044264337726,"sku":null,"price":116.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure_Pets_Bi-Active_Caplets_-_Buy_2_Get_10_OFF-2000x2000.jpg?v=1772769823"},{"product_id":"pure-pets-biactive-glm-3-pack-save-15","title":"Pure Pets Bi-Active GLM Oil Caplets — 3-Pack | Save 15%","description":"\u003cp\u003eStock up and save 15% on three bottles of Pure Pets Bi-Active.\u003c\/p\u003e\n\u003cp\u003e✓ Biolane™ Certified NZ Green Lipped Mussel\u003cbr\u003e✓ CO₂ extracted — preserves ETA omega-3s\u003cbr\u003e✓ Suitable for cats and dogs, all sizes\u003cbr\u003e✓ 30-day money-back guarantee\u003cbr\u003e✓ 100% NZ Owned | GMP Certified\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"60 caplets","offer_id":53063950729534,"sku":null,"price":165.62,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure_Pets_Bi-Active_Caplets_-_Buy_3_Get_15_OFF-2000x2000.jpg?v=1772803126"},{"product_id":"pure-pets-biactive-glm-4-pack-save-20","title":"Pure Pets Bi-Active GLM Oil Caplets — 4-Pack | Save 20%","description":"\u003cp\u003eStock up and save 20% on four bottles of Pure Pets Bi-Active.\u003c\/p\u003e\n\u003cp\u003e✓ Biolane™ Certified NZ Green Lipped Mussel\u003cbr\u003e✓ CO₂ extracted — preserves ETA omega-3s\u003cbr\u003e✓ Suitable for cats and dogs, all sizes\u003cbr\u003e✓ 30-day money-back guarantee\u003cbr\u003e✓ 100% NZ Owned | GMP Certified\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"60 caplets","offer_id":53063952433470,"sku":null,"price":207.84,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure_Pets_Bi-Active_Caplets_-_Buy_4_Get_20_OFF-2000x2000.jpg?v=1772769872"},{"product_id":"pure-pets-biactive-glm-6-pack-buy5-get1-free","title":"Pure Pets Bi-Active GLM Oil Caplets — Buy 5, Get 1 FREE","description":"\u003cp\u003eBuy 5 bottles of Pure Pets Bi-Active and get the 6th absolutely free.\u003c\/p\u003e\n\u003cp\u003e✓ Biolane™ Certified NZ Green Lipped Mussel\u003cbr\u003e✓ CO₂ extracted — preserves ETA omega-3s\u003cbr\u003e✓ Suitable for cats and dogs, all sizes\u003cbr\u003e✓ 30-day money-back guarantee\u003cbr\u003e✓ 100% NZ Owned | GMP Certified\u003c\/p\u003e","brand":"Deep Blue Health","offers":[{"title":"60 caplets","offer_id":53063954006334,"sku":null,"price":324.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1826\/8223\/files\/Pure_Pets_Bi-Active_Caplets_-_Buy_5_Get_1_FREE-2000x2000.jpg?v=1772769887"}],"url":"https:\/\/www.deepbluehealth.com\/collections\/pet-health.oembed","provider":"Deep Blue Health NZ","version":"1.0","type":"link"}